Unicorn! Thus sayeth my boss.

With the proliferation of social media commentary within the market place, specifically within the blogosphere, there is great opportunity to extract data and do so in a meaningful way. I'm just looking for a way to expedite the process and multiply our efforts within the space, and with the integration of our social media compass and other tools, there is great opportunity for that process to provide meaning to the client.


My boss is the most jargon-y person I have ever known. He's like a walking social marketing textbook. It isn't uncommon for him to bust out stuff like the above snippet in casual conversation. It took awhile for me to get used to it and catch up with his ridiculous vocabulary, but I'm finding it easier to follow his train of thought . . . and, in turn, provide actual answers to his questions.

But every once in awhile, he throws a curve ball. A sentence so syllabic and Webster-ed that I sit there with my mouth hanging open and drool gathering on my chin.

The worst part is when he follows it up with a one-word question. Except it's not a question. It's a statement that is looking for an answer...a question, posed as a statement.

Today was no exception. Only I wasn't the recipient of his craziness.

"Means," he said, eyes focused on my co-worker, his expression indicative of an expected answer.

*crickets*

He may as well have said "Unicorn" or "beach ball" or "armpit".

"Means," my co-worker repeated after a moment, clearing his throat.

My boss nodded smugly.

I laughed aloud. It was nice to know I wasn't the only oblivious person in the room.